Immerse yourself in the product experience, examine the desired object undisturbed with (almost) all your senses, in a mix of information and emotion. Then, seamlessly: configuration - the first step towards purchase. Preferably online. But many people want good advice beforehand: The aim is to intelligently combine advice with self-service.
Even with perfect product websites: Complex, explanation-intensive luxury or capital goods leave questions unanswered. An AI-intelligent chatbot can answer them, around the clock. Alternatively: integrated live advice via video chat. Real advisors guide prospective customers through the configuration and purchasing process.
Do you need a physical, haptic product experience just before you buy? It is essential that showrooms, trade fairs and other points of sale already provide available data. Immersive AR or VR technologies enhance the real product experience. Even the most unusual customer wishes can be brought to life.