Hyundai
Hyundai Digital Marketing

Dynamic framework for online communication

MockUp in which various sections of the Hyundai corporate website float in space. Various product images and product information can be seen, which are clearly arranged.
Country
GER
Industry
No items found.
Performance
Experience touchpoints
Experience touchpoints
Data strategy
Data strategy
Customer dialogue
Customer dialogue
Range
Marketing
Sales
IT
Initial situation
Hyundai Motor, one of the most successful Asian importers in Germany, relies on dynamic online communication. Together with the agency Innocean Worldwide, mediaman has been implementing Hyundai Germany's digital marketing activities for over ten years - from the corporate website to web specials and mobile apps. In 2023, the technical conversion to Adobe AEM took place and, as part of the relaunch, all content was redesigned.
Analysis and task

Adaptation of master content to local requirements

As part of a global changeover to Adobe Experience Manager as the central CMS, a European master content was developed - also by mediaman. The content was adapted to local requirements with the relaunch. In addition to optimizing the content, the editorial processes were also redesigned and managed accordingly and interfaces to sales applications such as the configurator were connected. Hyundai 2023 also commissioned us to migrate the newsletter tool from Uniique to Brevo.

A laptop stands on a rustic wooden table. The laptop shows the product page of the Hyundai KONA Elektro. The upper section shows a large image of the KONA Elektro. In the lower section of the website, product information is clearly arranged with navigation.
Result

Our experienced team of UX designers, copywriters, IT developers and project managers deliver a comprehensive digital marketing platform on time and on budget, implementing global requirements while integrating the necessary local marketing and sales requirements in a future-oriented way.

No items found.
Picture of Daniel Schupp
Daniel Schupp
Senior Strategy Consultant

What can we do for you?

I will be happy to help you – in a one-to-one conversation.
Contact now