Hyundai Digital Marketing
Dynamic framework for online communication

Initial situation
Hyundai Motor, one of the most successful Asian importers in Germany, relies on dynamic online communication. Together with the agency Innocean Worldwide, mediaman has been implementing Hyundai Germany's digital marketing activities for over ten years - from the corporate website to web specials and mobile apps. In 2023, the technical conversion to Adobe AEM took place and, as part of the relaunch, all content was redesigned.
Analysis and task
Adaptation of master content to local requirements
As part of a global changeover to Adobe Experience Manager as the central CMS, a European master content was developed - also by mediaman. The content was adapted to local requirements with the relaunch. In addition to optimizing the content, the editorial processes were also redesigned and managed accordingly and interfaces to sales applications such as the configurator were connected. Hyundai 2023 also commissioned us to migrate the newsletter tool from Uniique to Brevo.
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