More visibility for traditional insurers

UX and SEO according to German market standards
Our task was to optimize the information architecture and develop product pages that meet the requirements of the German market in terms of user experience (UX) and search engine optimization (SEO) as well as the online style guide. In addition, new modules were specified for the Magnolia content management system (CMS).

The new online presence of Basler Versicherungen in Germany went online as planned on April 15, 2020. All 300 or so pages were SEO-optimized and responsively implemented by mediaman and could thus be efficiently integrated into Basler's campaigns. This supported the key objectives of the relaunch: greater online visibility for the brand and a higher conversion rate for site visitors. The UX improved by mediaman also contributed to this.