Mercedes meConnect

User-oriented vehicle connectivity on all end devices

Interior view from the cockpit of a vehicle. In the center is a large touchscreen in the vehicle console that reads "Mercedes Me".

Country

INT

Industry

Automotive

Performance

Experience touchpoints

Range

Marketing

Sales

C-Level

Initial situation

Numerous isolated solutions of the Mercedes-Benz Connected Car Services made both the use and the cooperation of the service providers difficult and did not meet the high standards of the premium brand. "Mercedes me connect" bundles all connected car services under one roof. mediaman was commissioned with the conception and development of the responsive front end.

A black Mercedes-Benz Connector lies next to a smartphone with the Mercedes-Benz "MeConnect" application on its screen.

Analysis and task

OneWeb strategy for modern mobility management

We developed a platform for using and maintaining all new and existing Mercedes-Benz Connect services in order to inform, inspire and entertain drivers and interested parties. In order to achieve the goals of customer loyalty and lead generation, a variety of platforms, content, applications and different systems had to be linked together. Practical apps and tips support drivers in their modern mobility without them having to leave their comfort zone.

A hand holds a smartphone on which the "Mercedes MeConnect" application can be seen. In the background, a Mercedes-Benz vehicle is parked on a road against a blue sky.

Result

The OneWeb strategy ensures an optimal user experience on all end devices. "Mercedes meConnect" offers customers security, time savings and convenience and supports them with the daily challenges of modern mobility.

Experience touchpoints

User-oriented vehicle connectivity on all end devices

OneWeb strategy for modern mobility management

And what can we do for you?