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Mercedes-Benz
Mercedes Pro App

Vehicle connectivity with integrated chat function

A white smartphone lies on a desk. Glasses and a coffee cup can be seen in the background. The Mercedes Pro app can be seen on the smartphone, which provides a range of information on refueling, parking location and more.
Country
INT
Industry
Automotive
Performance
Experience touchpoints
Experience touchpoints
Data strategy
Data strategy
Range
Marketing
Sales
Initial situation
The Mercedes PRO app acts as a mobile information center, enables easy retrieval of vehicle status information and supports direct communication with the fleet manager via an integrated chat function. 
Analysis and task

Efficient fleet management in a native app

Our task was the conceptual and graphical implementation of the native connectivity app for the Mercedes PRO portal. A user-centered approach was chosen through the parallel development of user stories. The app enables the driver to quickly query important vehicle data and communicate directly with the fleet manager. The digital logbook also facilitates coordination with the insurance company and tax office.

Result

In just two months, our team implemented the efficient mobile solution as a native app for iOS and Android.

Experience touchpoints
Data strategy
App
Application
Connectivity
Automotive
Picture of Steven Bailey
Steven Bailey
Director Strategic Business

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