Suzuki website relaunch

New look & feel improves user experience and conversion

In the foreground, a hand holds a cell phone on which the "Suzuki website" can be seen. A red Suzuuki Swift can be seen in the upper section of the website. Product information is clearly presented in the lower part of the section. In the background is a laptop with the same screen section.

Country

GER

Industry

Automotive

Performance

Experience touchpoints

Data strategy

Range

Sales

Marketing

Initial situation

Suzuki had the ambitious goal of creating a website that would not only inspire prospects and customers, but also generate leads. The previous website could not adequately reflect the digital potential of the Suzuki brand. The existing content was primarily designed for TV and print and impaired the customer's user experience, resulting in low conversion rates.

Analysis and task

State-of-the-art design, mobile optimization and effective call to action

To achieve this goal, we developed a new look and feel for the Suzuki website that emphasizes the uniqueness of the brand. Particular attention was paid to effective calls-to-action in order to generate more leads and conversions. Based on the existing CMS Plone, we redesigned the content and structure of the homepage and the model pages. To this end, we developed a website framework, designed layouts and created modular components and templates. The content was optimized according to current search engine optimization (SEO) standards and the information architecture was made clearer and more user-friendly. In addition, the product database was integrated and a function was implemented in React that allows users to change the paint and roof colors of the vehicles directly on the model pages. These optimizations allow users to adapt the individual models to their personal preferences and compare them with each other.

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A laptop is standing on a desk. A section of the "Suzuki website" can be seen on the laptop. The section is the product page of the Suzuki Vitara.

Result

The improved usability on all end devices optimizes the user experience and supports the conversion of interested parties into satisfied Suzuki customers. The modern and appealing look of the new website makes it an indispensable touchpoint in the customer journey. To prove the effectiveness of these measures, the new website is analyzed with the help of a specially developed UX scorecard and compared with the old website. The UX scorecard combines qualitative and quantitative methods such as usability tests and expert evaluations to enable a comprehensive assessment of the user experience. This helps to ensure that concrete decisions to improve the UX can be made on a sound basis and implemented successfully.

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Experience touchpoints

New look & feel improves user experience and conversion

State-of-the-art design, mobile optimization and effective call to action

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